Beauty: Benefit ~ Bold is Beautiful Campaign


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Last year, Benefit Cosmetics Brow Arch March campaign raised over £146,957 for charity and returns with a brand new “global philanthropy project”, the Bold Is Beautiful campaign.

Get a brow wax at a Benefit counter this May and 100 per cent of proceeds will go to charity! To find your nearest store search here.

Promising to be “bigger and better” than ever, Benefit are working alongside charities Look Good Feel Better and Refuge in order to raise as much money as possible this year.

Look Good Feel Better “helps women and teenagers combat the visible side-effects of cancer treatment, through their free confidence-boosting skincare and make-up workshops, masterclasses and self-help materials.”

Refuge “empowers women and children who experience domestic violence to rebuild their lives free from violence and fear. Via a network of services they provide life changing support to over 3,000 women and children every day.”

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So far, the Benefit team have managed to raise an astonishing £189,000 with over 31,739 eyebrows already waxed, shaped and filled to perfection this month.

With only three days left of Bold is Beautiful, be sure to get down to your nearest Benefit cosmetics booth to support and donate to this great cause.

100 per cent of proceeds will go to both Look Good Feel Better and Refuge and you’ll also receive a full-sized Gimme Brow of your own!

After all, doing the greater good and your eyebrows should always be your first priority.

Will you be partaking in the Bold is Beautiful campaign? What is your favourite Benefit product?

Stephanie xox