OOTD: Boob crop t-shirt by JEMIMASARA
When I discovered JEMIMASARA, I fell a little bit in love. An online store brimming with fantastic feminist and iconic clothing, tote bags, jewellery, prints and accessories, adorned with wonderful illustrations throughout.
Their unisex collection includes a selection of illustrations inspired by the ‘martini ladies’, and generally they are pretty quirky. The boob crop t-shirt is certainly a fun addition to any wardrobe, with a fantastic feminine print and rough cut finish.
I was very lucky that the wonderfully talented owner of JEMIMASARA, Jemima agreed to answering a few questions about her brand:
A JEMIMASARA interview
How did you go about establishing the brand?
2016 seemed a bad year for us all and for me it was a time when I personally hit rock bottom. I had forgotten all sense of self-love and confidence, due to a number of negative situations happening at the same time, and I had no idea how to bring these key elements back into my life. That’s when I realised I was drawing these naked ladies who “had martinis and loved themselves”. Overtime, I started becoming one of these carefree ladies, thus my alter ego was born. The illustrations helped me find my own confidence and self-love, so I wanted to share this. I want to share this path of recovery for others to use. In the future, I want to break into fashion, testing its conventions by not conforming, just as a ‘Martini Lady’ would do.
Have you always had an interest in illustration and fashion?
The word ‘fashion’ always scared me a little, I think of the film ‘The Devil Wears Prada’ with the main character being this scary lady and a non-accepting environment. So no, I guess I didn’t, but now that I am creating fashion designs and illustrations and selling ready to wear collections; fashion and illustration has changed in my mind. Fashion and illustration is a way of expressing your thoughts, fears and passions for people to wear and have. They can express it in their own unique way too and this is something I have always wanted to do. I have always wanted to influence people and their life – to make them live a happier one and inspire them.
Your tops are fun and some even a little risque – what is your inspiration behind them?
The brand celebrates the female form through the creation of the “Martini Ladies” illustrations. These are positive, fun loving and risqué ladies with few boundaries, ladies who love themselves just the way they are. My clothing and designs is based on these women, just owning their life and doing what they want. My work seeks to find realism within the female form. I take influences from the Renaissance divine, Henri Matisse and the pin-up ladies of the 1920s. These influences have created my vision for ‘The Martini Lifestyle’.
What are ‘martini ladies’, did you coin the phrase?
The brand celebrates the female form through the creation of the “Martini Ladies” illustrations. These women boast of their uninhibited self-worth for others to take inspiration from. The humorous illustrations I create are of positive, fun loving and risqué ladies with few boundaries, ladies who love themselves just the way they are!
The message of the ‘martini ladies’ is that I want everyone to feel beautiful, elegant and confident in his or her own right and I want to support and celebrate women around the world. So yes, I created the phase of ‘martini ladies’ or ‘the martini lifestyle’ so express this.
You promote self-love and confidence – what makes you feel confident?
For me, self-love is about acceptance. Acceptance of your beautiful, individual imperfections. The things that make us who we are. That could be a scar, freckle, your little toe, bad habit or a hobby. These individual imperfections are always something we as humans find hard to accept, especially in our day and age where social media plays such a massive role in our life. For me, the most important daily aspect of self-love and confidence, is not to see yourself as a whole but to look at the things you enjoy about yourself and your strengths. It might be your eyes, your elbow or your goofy laugh, I don’t know, but to look at that ‘thing’, whatever it may be, and see it as a unique entity.
As I said before, self-love is about acceptance and for me that’s accepting something I like about myself every day. I usually do this in small ways as the main thing for me is accepting I am an artist and that others may appreciate my works. My designs/illustrations themselves were a road of recovery for me; they are my way of learning more about a different side to me which I am wanting to share and others to be influenced by. When I write the words in those speech bubbles, I feel empowered and actually it’s my way of accepting myself every day, making me feel more confident in my everyday life.
What is the future for JEMIMASARA?
I want JEMIMASARA to break into fashion and lifestyle and I want to break fashion conventions and traditions. JEMIMASARA is all about campaigning to empower women and men too – freeing themselves of boundaries imposed by modern life through illustrations and designs.
Do you have a message for the girls reading this?
To any girl out there, just know that everyone struggles with themselves, you wouldn’t be human if you didn’t. We all grow at different rates; we are all beautiful unique individuals. Don’t worry if you find it hard to get up in the morning, its normal. I find it hard every day and I preach self-love and confidence. Just know that acceptance is important. Accepting yourself and what you do.
Understanding that you, your hobbies and habits are beautiful and you are constantly moving forward and reaching for the stars.
What do you think of the JEMIMASARA boob crop t-shirt? What questions would you put to JEMIMASARA?
This boob crop t-shirt was exchanged for an honest review