Introducing Ello, the anti-Facebook social media network

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Introducing Ello, a new social media network

I am undeniably obsessed with all things social media. The amount of time I spend online each day would shock and/or disgust most. So, when I heard about Ello, I was desperate to get my own account and jump in on the ‘hype’.

Dubbed the anti-Facebook, Ello is a ‘simple, beautiful and ad-free social network’. It came to my attention in Autumn 2014 (becoming public in August 2014).

It doesn’t have advertisements and it won’t utilise and profit off your data. Saying this, its revenue has come under speculation with its booming popularity.

An exclusive invitation for creatives

To create an account, you must be invited. It’s an exclusive affair and a tedious wait for an invitation. It’s still in its beta stage.

I’m going to be honest, I signed up earlier today and was rather baffled by Ello at first. Can something be so simple yet impossible to navigate? Thankfully no.

I eventually got the hang of things. Although it did take me a good five minutes to figure out how to upload my profile picture. Saying this, I genuinely had to watch the tutorial beforehand and this has never happened to me on any other social networking site before.

It would seem Ello is not as user-friendly as its veteran competitors.

A social media network for millennials 

“Next, pick a profile image, make it a hot one” had me giggling to no avail as I customised my header to a lovely floral print with ease (drag and drop again, it does come in handy).

Ello is very minimalist in design and features (like Marmite, you will either love this about the website or loathe it), customisation isn’t a strong point.

I soon got into the swing of things and began to add people with similar interests to me. On Ello you have your ‘Friends’ and ‘Noise’ steam alongside your notifications (lightning bolt icon) upon the left-hand side of the webpage. The ‘Friends’ stream holds your contacts feeds (recommended, related, random and search) and the ‘Noise’ stream allows you to select the posts you wish to see from your chosen people in an easy and accessible feed.

A wonderful combination of the best of other social media channels

Anything that catches your eye while browsing Ello can be shared to your own page easily. They’ve recently enabled users to add music and videos to their feeds. The website seems to have elements of Tumblr, Twitter and Facebook in a wonderful social networking combination.

Feeds are personally decorated like Tumblr. Like Twitter, you follow people  you do not know and who have similar interests to you and unlike Facebook you can avoid the hundreds of friend and family requests. It seems exclusivity and a degree of anonymity have their strong points.

Ello proves to be a lot of fun once you begin to understand it. Whoever said plain meant boring eh?

What do you think of Ello? Profound or just plain? 

Stephanie xox

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