Bridget Jones Baby

Bridget Jones Baby Film Review

Who doesn’t love a romantic comedy? Even when you enter the cinema full well knowing that said rom-com is going to be both a charming and chaotic nightmare. You would not expect anything less from Miss Jones.

Bridget Jones (played by Renee Zellweger), first stole our hearts with her relatable and ditzy ways back in 2001 in Bridget Jones Diary, a single woman in her early 30s searching for love in all the wrong places. The first movie beautifully playing out the yearning for the notorious bad boy (Daniel Cleaver, as played by Hugh Grant) versus the oh-so-conservative, Mr. Nice (Mark Darcy, as played by Colin Firth). During which time, the leading lady relentlessly strived towards being the epitome of feminine beauty and health, of course.

After we presumed a happy-ever-after upon the closing scenes of Bridget Jones Diary: The Edge of Reason of 2004, the emotionally-constipated Mark Darcy is no more, the engagement has been called off and he has married another woman. The callous cad!

We’ve skipped forward more than a decade with the belated Bridget Jones Baby, the teenagers, and adults of the noughties filled with wonderful nostalgia and optimism for Bridget as she celebrates her 43rd birthday. The diary is long gone (hello subtle Apple promotion of the iPad), Bridget is a ‘respected’ career woman, still single (WHAT? Yes, you heard it. Single!) and secretly yearning for a future of motherhood. The ‘normality’ she sees in her friends who surround her with busy family schedules is a perpetual reminder of where she should be in life, the heart of a nuclear family.

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On the verge of breaking point, she is tricked into a rambunctious trip to Bestival, meeting a somewhat narcissistic American (Patrick Dempsey as Jack Qwant, a multi-millionaire mogul Рwhere on earth does she meet these men?!) for a night of no-strings-attached fun in an attempt to lessen her woes. This is shortly followed by an intoxicated rendezvous at a baptism after-party with a devilishly handsome (if I do say so myself) old flame (Hello again, Firth). With these fleeting and haphazardous intimate moments, the damage is done.

Obviously, there is a baby involved somewhere in all this madness, and the now pregnant Bridget must determine the father, having got herself in said pickle with some out-of-date vegan condoms (now there is a lesson to play responsibly, kids).

Going through the pregnancy the two men fight for her affection, doing so in a verging on patronising fashion, both desperate to be the father. Unlike the previous films, genuine heart touching moments are plentiful and you really do see the maturity and vulnerability of the characters throughout the film.

‘Sometimes you love a person because of all the reasons they’re not like you. Sometimes you love a person because they feel like home.’

Without risking spoilers, Bridget Jones Baby is a wonderful film in its own right and should be praised as the concluding chapter of the wonderful Miss. Jones life. It was not nearly as Mamma Mia as I presumed and was a touching reflection on the life of a modern day heroine/hot mess. If you are a fan, Bridget Jones Baby is definitely worth a watch.

 

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NYX lip cream in Copenhagen review

I have found a new love in the form of lip creams. NYX, where have you been all my life? The NYX Soft Matte Lip Cream collection features a wonderful variety of 19 shades, each quirkily named after a capital city (I think that is pretty cool myself). My first adventure with the collection? Well, no other than the wonderful NYX Lip Cream Copenhagen.

Now, the soft matte lip cream is a tad confusing, it is not quite a lip gloss and not quite a lipstick. It is, in itself, a wonderful combination of velvet textured application, immensely pigmented and vivid colour, with a sensationally bold matte finish. At the end of the day, what is not to love?

Oh, and as for the colour of Copenhagen, it is to die for, almost like a burnt burgandy shade. Although it is very stand out – for all the right reasons may I add – it works in the daytime as well as the night, encouraging an array of complementary comments and questions. Yes, it really IS a fiver.

 

So, how do I feel about the NYX lip cream in Copenhagen?

However, this vivacious beauty product has a slight flaw when it comes to its lasting power, it isn’t amazing but it is in no way terrible. Considering the absolute steal when it comes to the price of the product, one can hardly complain. A few silky smooth applications throughout the day and this can be quickly overlooked.

Another wonder of this lip cream is that unlike many other similar products, it does not dry out your lips! How it can leave a pristine matte finish and hydrated lips is a tad baffling, it would seem that the lip cream gods and goddesses at NYX are certainly doing something right!

The NYX website is currently being revamped, but fear not, you can grab your own lip cream at Boots or ASOS.

Unfortunately, for now at least, this is as close to the city of Copenhagen as I am going to get. It would appear that my wanderlust will have to be satisfied with more NYX lip creams, but that is hardly a bad deal, is it?

Have you tried any of the NYX Lip Creams? Which shade is your favourite?

Stephanie xox

 

 

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Instagram Algorithm

In this digital age, it has become apparent that using social media is a societal norm nowadays, with people in the UK spending around 1 hour and 40 minutes online daily.

Saying this, when it comes to a select few social media platforms some users find themselves rather perplexed by the use of hashtags (#) and their ultimate purpose.

Hashtags are extremely important to attract engagement to your posts, building both your traffic and audience. It is imperative to utilise hashtags in your posts as part of your social media strategy.

Instagram are about to make some serious changes to their algorithm so the need for engagement on your posts is now more important than ever. With over 400 million users and a massive looming change due to occur, what tactical changes do you need to make to the way you post to Instagram?

The algorithm change will place precedence on posts that Instagram deem you to be most interested in, bumping them up your news feed. It is all centered around engagement and is causing many to worry.

This is similar to that of its parent-company Facebook, which cleverly analyses its users behavior and presents its users with a curated and specifically targeted experience, providing tailored content in which they are most interested in.

This targeted and tailored content has been proven to enhance user experience by driving further engagement. Hence, subsidiary Instagram will face the same looming changes to their current operation, wave goodbye to the traditional chronological ordering.

In simple terms, continue to engage and then engage some more, with other users. This way, you are far more likely to appear at the top of the non-linear feed when the algorithm updates come to surface. The order of content will inevitably be affected, but the relevance will be drastically improved.  Be savvy and remain relevant, and your blog, brand and marketing should not be affected.

Engagement on social media comes in many forms, be it liking other users posts, commenting on pictures you adore, mentioning your friends via tags or following other quirky and fun users. It is determined by how you interact with your followers and the audience you draw to your posts via carefully crafted use of hashtags (among other things).

In using hashtags, you will always encourage further engagement by directing potential users to your profile. Therefore, it is imperative that you utilise them, in order to expand and grow your audience, otherwise your followers will remain pretty stagnant when the change does occur.

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So, what hashtags do you use? What are the most popular? It is pretty easy to check this on social media platforms, just a quick type in the Instagram search box will reveal the numbers.

However, going for the obvious ones may actually hinder you, there is far too much competition and your posts may in fact be overlooked. Do note that on Instagram particularly, you are limited to a maximum of thirty hashtags per post.

You have to find the hashtags that work with your content and note them down as you go along. For example, if you are a blogger in the UK, #ukbloggers (around 60,000 hits) may be of great use to you. It is a little more niche than the generic and heavily-used #fblogger, #bbloggers and #lblogger tags (although I am guilty of using those myself, oops).

If you are really dedicated to your research, then take a look at followers of your own with similar interests and posts, and replicate their hashtags. Utilise the correct hashtags and you will soon see your following across a variety of social media platforms grow. By categorising your posts, you make them far easier to find and people will soon recognise you for those types of posts.

Take a peek at the AdNews guide by James Towers to surviving ‚ÄėInstageddon‚Äô. He states that quality and not quantity should take preference. In reducing the frequency and being vigilant of your posts when necessary (predicted to be particularly important to brands with the upcoming change) you will learn to quickly adapt, focusing on fantastic and relevant posts, remember some consistency will be key.

To sum things up, use hashtags cleverly, understand those most relevant to your niche, present them with content they will inevitable engage with, and you should remain successful and on top with the new ranking-based Instagram algorithm change, deserving to rank higher in Instagram feeds. It works for Facebook, let’s hope it does for Instagram also.

What do you think of the Instagram algorithm change? What is your favoured social media platform?

Stephanie xox

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As a kid, everyone wants a pet. Be it a hamster, cat, dog or reluctantly accepting the utterly shoddy compromise of a goldfish (we have all been there).

Growing up, I managed the hamster, I convinced my mother with the cats (shout out to Jachibo, Princess and Rogue) and I even got the goldfish (goodbye to my sickly fairground win).

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My years of begging did not work when it came to a dog though. Oh, and I begged relentlessly. However, only when I secured full freedom, as a fully-fledged adult and graduate, did I get my little pug puppy.

Rudy¬†(known frequently as little bork ‚Äď he borks, not barks) came bouncing into my life with a bump. Make that numerous bumps, he is a floppy little thing for something so sturdy looking.

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As he has settled these last few months I have convinced myself that he is half whippet (or half something). Pugs are hyper, whatever may be said about the breed being lazy, I object wholly. My little munchkin has boundless energy and he needs long walks each day.

Pugs require a lot of time, love and affection. For all intents and purposes, they are lap dogs, and very needy of those closest to them. As I type, Rudy is leaping all over me with his toys and will continue to do so for the rest of the evening. It’s kind of like having a toddler.

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On that note, be aware. They can be stroppy and manipulative little things, proving to be rather smart indeed. They will try and catch you out if you give them the slightest opportunity and you will give them it often, no doubt about it.

True manipulation is seen whenever food is in the vicinity. Pugs need good quality food. The main reason for this? Other than the fact that you love them unconditionally? Well, it is certainly not pretty or pleasant fact, but, they fart. A lot. It isn’t nice, but it is the truth.

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Therefore, good food is a must, it maintains their weight, keeps them healthy and ensures the result of their bowel movements remain ‚Äėconsistent‚Äô and a little nicer to deal with. You will thank me for the heads up.

Be wary that pugs are also greedy. This little fella has ravenously gobbled through my cats food more than once now (much to the distress of my boyfriend, I find it all pretty hilarious). Rudy has a special affinity towards eating moss too. Maybe it is the pug version of kale, perhaps he is simply trying to remain trim.

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Aside from the minor annoyances (like eating through our PS4 and laptop wires), pugs are quite possibly the best breed of dog in existence and head tilts will forever remain the cutest thing ever.

If you dream of having your own snorting, snoring and snuggly friend, then remain cautious that they are a lot of effort. You get out exactly what you put in when you choose to love something right. For further pug information, have a look here.

What is your pet like? Have you ever considered getting a pug?

Stephanie xox

Vice4 Palette

I fell in love with the VICE4 Eye Shadow Palette by Urban Decay  the moment I saw it, referencing my desperate need for it in a post before Christmas.

Well, my Christmas wishlist was well and truly satisfied, as thankfully, I am blessed with a wonderful boyfriend who (reluctantly he ensured to add) bought it for me and surprised me with it on Christmas day!

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The limited edition VICE4 Palette is just beautiful, with¬†‚Äú20 addictively gorgeous, never-before-seen shades of iconic eyeshadow.‚ÄĚ I have said it before, and I will say it again,¬†I love the mix of neutral and vivid tones, offering demure daytime to perfect-to-party looks in a flash.

It is truly a wonderfully colourful and vibrant palette. Unlike some other Urban Decay palettes, VICE4 handily comes with a huge mirror, double-ended shadow and crease brush and coordinating bag (even the casing and packaging makes my heart bleed, it is just so beautiful).

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I have to admit, the shimmery greens (Grasshopper and Arctic) and orange (aptly named Flame) shades are my favourite, used alongside the flattering matte shade Framed. Although, with the variety of colours, the possibilities for different looks is endless. Check out some of mine here.

This is my favourite Urban Decay eyeshadow palette to date, even more so than the Naked ones. The variety of pigmented matte and shimmer shades just does it for me and they all blend together and remain on the face so perfectly.  I just need to get my eye make up application  down to a T!

What do you think of the VICE4 palette? Which Urban Decay palette is your favourite? 

Stephanie xox