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Wandering around TK Maxx with my girl friends hunting out discount shoes recently our eyes crept towards the beauty products.

I have become a bit of a fiend when it comes to the discount store, seeking out makeup and delicious treats. I find that TK Maxx stock a lot of beloved UK brands as well as foreign, and all for a fraction of the cost (shipping fees are not kind when buying your makeup internationally).

Amidst Look Beauty, Physicians Formula and Calvin Klein cosmetics I found the tinned treasure which is the W7 In The Nude palette, a perfect Urban Decay Naked3 dupe.

This natural and nude eye colour palette is fantastic and  around a quarter to an eighth of the cost of the renowned Naked3 palette depending on where you purchase it.

The 12 shades come with a double ended applicator brush (the quality of the sponge applicator side is questionable, but the shades are so fabulous considering the price you cannot really complain) and include the following: Latte, Angel, Venice, Marilyn, Copper Pot, Sun Kissed, Alice, Bad Manners, Coffee Cup, Mud Slide, Tokyo and Fashionista.

My favourites have to be Latte and Copper Pot, the two compliment each other perfectly for a natural look with a little shimmer (glitter is a girls best friend, always).

W7 say themselves that the shades are “inspired” and the pigments are almost identical to the Naked2 palette. In The Nude is packed full of creamy colours, rich textures and a wonderful variety of matte and shimmery eye shadows.

W7 other palettes Lightly Toasted and In The Buff dupe Naked and Naked2, completing the copies of the original Urban Decay Naked trio.

I apply all my eye shadows with primer beforehand and find the In The Nude shadows last throughout the day or through the night (and we have some pretty wild nights out in Nottingham) without creasing or fading.

In my experience it lasts as long as my Urban Decay Book of Shadows Vol. II palette eyes shadows (I have adopted a friends but I am yet to invest in my own Naked palettes, impoverished student and all that).

In The Nude is available online at W7 here  and in some TK Maxx stores.

Are you a fan of dupe products? Which eye shadow brand is your favourite?

Stephanie xox

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I always get very excited when I find a new makeup brand to test out so I was delighted when I received this palette by Physicians Formula!

Physicians Formula is an American beauty company that is extremely ethical when it comes to skincare. All of their products have been created with sensitive skin in mind and are hypoallergenic meaning they do not irritate, are non-greasy and are given the dermatologists seal of approval!

I was gifted this beautiful Enhance Green Eyes palette (my eyes are in fact blue, but all of these colours are so beautiful and who can resist a good green eye shadow?) from the POP! Collection by my mother.

I have been rather stressed with my third year of university lately, so a beauty treat was in order apparently!

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My specific palette features nine colours, divided into ‘looks’ trios. These shades and colours include white, four shades of green, three shades of purple and black. These are placed alongside a professional eye shadow applicator, angled for “perfect blending and precise lining”.

Not only can you create a variety of looks with these bold and bright colours, they are also made to blend and can be used either dry or wet depending on how dramatic you desire your look to be.

I have fallen in love and will be investing in one of their more natural palettes in the near future. Have a look at the other Physicians Formula eye shadow palettes here.

What do you think of Physicians Formula? Do you like this POP! Collection palette?

Stephanie xox