OOTD: Boob crop t-shirt by JEMIMASARA

When I discovered JEMIMASARA, I fell a little bit in love. An online store brimming with fantastic feminist and iconic clothing, tote bags, jewellery, prints and accessories, adorned with wonderful illustrations throughout.

Their unisex collection includes a selection of illustrations inspired by the ‘martini ladies’, and generally they are pretty quirky. The boob crop t-shirt is certainly a fun addition to any wardrobe, with a fantastic feminine print and rough cut finish.

I was very lucky that the wonderfully talented owner of JEMIMASARA, Jemima agreed to answering a few questions about her brand:

A JEMIMASARA interview

How did you go about establishing the brand?

2016 seemed a bad year for us all and for me it was a time when I personally hit rock bottom. I had forgotten all sense of self-love and confidence, due to a number of negative situations happening at the same time, and I had no idea how to bring these key elements back into my life. That’s when I realised I was drawing these naked ladies who “had martinis and loved themselves”. Overtime, I started becoming one of these carefree ladies, thus my alter ego was born. The illustrations helped me find my own confidence and self-love, so I wanted to share this. I want to share this path of recovery for others to use. In the future, I want to break into fashion, testing its conventions by not conforming, just as a ‘Martini Lady’ would do.

Have you always had an interest in illustration and fashion?

The word ‘fashion’ always scared me a little, I think of the film ‘The Devil Wears Prada’ with the main character being this scary lady and a non-accepting environment. So no, I guess I didn’t, but now that I am creating fashion designs and illustrations and selling ready to wear collections; fashion and illustration has changed in my mind. Fashion and illustration is a way of expressing your thoughts, fears and passions for people to wear and have. They can express it in their own unique way too and this is something I have always wanted to do. I have always wanted to influence people and their life – to make them live a happier one and inspire them.

Your tops are fun and some even a little risque – what is your inspiration behind them?

The brand celebrates the female form through the creation of the “Martini Ladies” illustrations. These are positive, fun loving and risqué ladies with few boundaries, ladies who love themselves just the way they are. My clothing and designs is based on these women, just owning their life and doing what they want. My work seeks to find realism within the female form. I take influences from the Renaissance divine, Henri Matisse and the pin-up ladies of the 1920s. These influences have created my vision for ‘The Martini Lifestyle’.

What are ‘martini ladies’, did you coin the phrase? 

The brand celebrates the female form through the creation of the “Martini Ladies” illustrations. These women boast of their uninhibited self-worth for others to take inspiration from. The humorous illustrations I create are of positive, fun loving and risqué ladies with few boundaries, ladies who love themselves just the way they are!

The message of the ‘martini ladies’ is that I want everyone to feel beautiful, elegant and confident in his or her own right and I want to support and celebrate women around the world. So yes, I created the phase of ‘martini ladies’ or ‘the martini lifestyle’ so express this.

You promote self-love and confidence – what makes you feel confident? 

For me, self-love is about acceptance. Acceptance of your beautiful, individual imperfections. The things that make us who we are. That could be a scar, freckle, your little toe, bad habit or a hobby. These individual imperfections are always something we as humans find hard to accept, especially in our day and age where social media plays such a massive role in our life. For me, the most important daily aspect of self-love and confidence, is not to see yourself as a whole but to look at the things you enjoy about yourself and your strengths. It might be your eyes, your elbow or your goofy laugh, I don’t know, but to look at that ‘thing’, whatever it may be, and see it as a unique entity.

As I said before, self-love is about acceptance and for me that’s accepting something I like about myself every day. I usually do this in small ways as the main thing for me is accepting I am an artist and that others may appreciate my works. My designs/illustrations themselves were a road of recovery for me; they are my way of learning more about a different side to me which I am wanting to share and others to be influenced by. When I write the words in those speech bubbles, I feel empowered and actually it’s my way of accepting myself every day, making me feel more confident in my everyday life.

What is the future for JEMIMASARA?

I want JEMIMASARA to break into fashion and lifestyle and I want to break fashion conventions and traditions. JEMIMASARA is all about campaigning to empower women and men too – freeing themselves of boundaries imposed by modern life through illustrations and designs.

Do you have a message for the girls reading this? 

To any girl out there, just know that everyone struggles with themselves, you wouldn’t be human if you didn’t. We all grow at different rates; we are all beautiful unique individuals. Don’t worry if you find it hard to get up in the morning, its normal. I find it hard every day and I preach self-love and confidence. Just know that acceptance is important. Accepting yourself and what you do.

Understanding that you, your hobbies and habits are beautiful and you are constantly moving forward and reaching for the stars.

What do you think of the JEMIMASARA boob crop t-shirt? What questions would you put to JEMIMASARA? 

Stephanie xox

Please follow me on Twitter Instagram Facebook for more updates from The LDN Gal

Follow my blog with Bloglovin

This boob crop t-shirt was exchanged for an honest review

An interview with Gabrielle Alpin - The LDN Gal

Introducing Gabrielle Aplin

An interview with Gabrielle Aplin:

How do you feel about your online success?

I’m really overwhelmed by how everything has grown so gradually and has all suddenly started snowballing. It’s honestly incredible and I’m really grateful and thankful for what I’ve achieved, purely by using the internet to connect with loyal supporters.

You’re only seventeen, isn’t the whole experience a bit surreal?

I’ve recently turned 18! Haha but yes, it’s so surreal! Especially as I’m so young. But as I said before, I just have to stay grateful as it’s almost all down to people being loyal and wanting to the listen to me. 🙂

What are the plans for, and what can we expect from your debut album?

I’m currently writing and demoing songs for my album. 🙂 We’re still having fun experimenting with sounds, but it’s definitely going to lean towards the darker side of pop with my acoustic and folky roots. 🙂

How do you feel about the amazing reaction to your rendition of “Liar and the Lighter”?

So shocked! It was uploaded for a friend and I honestly thought nothing of it, I didn’t even put it online intending on getting views. I’m so glad I did decide to do it now though!

What advice would you give to other young musicians?

To make the most of all of their resources. The internet has been the biggest platform for me in regards to building a fan base. But to also, interact with ‘fans’ and thank them as these are the people who help you and stay with you. 🙂

What hopes do you have for the future?

I want to continue with what I’m doing now. Writing, recording, touring and meeting followers. 🙂 I hope to release my album this year also. 🙂

How does it feel to be placed as MySpace’s number one unsigned act?

Ridiculous! haha but in a good way of course 🙂 Must be boring as I keep saying it, but all I can honestly do is be grateful for it. 🙂

Can we expect a 2011 tour? 

You can! Although no dates are confirmed yet! There will definitely be shows all over the country, including festivals! Yay!

Sum yourself and your music up in three words? 

Optimistic, real and haunting.

Thank you for your time and we wish you the best of luck in the future!

Thank you! X
What is your favourite Gabrielle Aplin song?
Stephanie xox

Please follow me on Twitter Instagram Facebook for more updates from The LDN Gal

Follow my blog with Bloglovin