John Lewis Oxford review
If you are an Oxford local, the news of a new John Lewis store opening has probably had you excited for many years now. Well, now it is here, along with the shiny new Westgate and it is time to spend galore. I was lucky enough to be invited to the new store to get a feel for what they were offering and to tour the services it provides.
The most incredible thing about the John Lewis store in Oxford is its rather subtle Alice in Wonderland theme, a nod to Oxford’s beloved literary history. All around the beautiful interior of the store are hidden secrets of Alice and her time in Wonderland. The main seating area on the ground floor presents an open book, adorned with towering roses telling the story of Alice within printed petals. Each week, this area acts as a storybook museum for children and as an event space when needed.
As you continue around the store you will find teeny tiny secret doors (great for keeping young minds busy), the White Rabbit down the rabbit hole and even an Alice mannequin with a very Rapunzel-esque blonde wig – encouraging you to leave no corner untouched.
So, what do I think of John Lewis Oxford?
Once you get over the sheer genius of the theme you discover a store that satisfies every whim and sense. Within the store, you will discover a gargantuan beauty, homeware, clothing, famed haberdashery, technology, and leisure department.
A unique feature is the Experience Desk, which enables guests to visit and see the daily events on offer within the store and ask any questions that they may have. The John Lewis Oxford store also offers appointments on home decor, beauty, nursery advice, travel, personal style and lingerie fittings – they even have an onsite optician!
Surprisingly, John Lewis Oxford has more services available than any other John Lewis store in the country and are paving the way when it comes to the success of the stores.
It is music to my ears to discover that the beauty and skincare events are very popular in my hometown, with near-daily events and a first-of-its-kind nail and brow bar, ensuring quick and flawless fixes. Dining is also covered with The Café Bar by Benugo, The Place to Eat restaurant and the highly-recommended KuPP.
It is no surprise that people are so excited to come and shop. Finally, if you do visit, be sure to pop up to the Experience Desk on the first floor for the latest and greatest from John Lewis Oxford!
Have you been to John Lewis in Oxford yet? Do you like the Alice in Wonderland theme?
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This review was produced after an exclusive blogger tour