The follow to unfollow saga: the ugly side of blogging
If you blog often, you will know exactly what I am talking about here. The follow to unfollow game is a tedious affair to say the least. So, here is why I’m over the blogger follow to unfollow game.
So many bloggers work so hard to organically increase their following and engagement, interacting with others in their niche and producing killer content time and time again.
The follow to unfollow saga is simple. Select bloggers will follow on mass, await for you to follow them back and then remove you by unfollowing within 24 hours. Most go unnoticed and almost cheat others out of a follow.
Follow to unfollow on social media? You are part of the problem…
If you have experienced this, it leaves you feeling a bit rubbish. Blogging is as much about content as it is community. If you love someone’s content, you follow them to read, embrace and even share it from time to time. However, the follow to unfollow saga diminishes the blogging community and this mutual respect, tarnishing organic growth.
Of course, you don’t have to follow others back that don’t speak or relate to your interests, that is absolutely fine. But for those who follow just to unfollow again – it’s really not cool.
Instagram tends to be the social media platform that falls victim to the follow to unfollow game the most. Leaving many a blogger keeping an eye on their social following each week through third party tools that track unfollowers. It isn’t a numbers game but it’s never nice to see your counts dip up and down relentlessly.
If you love your community and fellow bloggers, share your fabulous content, engage with others and follow with intention. It’s really not all about the numbers and quality should always trump quantity.
What do you think of the follow to unfollow saga? Have you fallen victim to it?